The Art of SEO: Mastering Search Engine Optimization
Eric Enge, Stephan Spencer, Jessie Stricchiola
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Examine the effects of Google’s Panda and Penguin algorithms
• Consider opportunities in mobile, local, and vertical SEO
• Build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Examine the effects of Google’s Panda and Penguin algorithms
• Consider opportunities in mobile, local, and vertical SEO
• Build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry
Categorias:
Ano:
2015
Edição:
3
Editora:
O’Reilly Media
Idioma:
english
Páginas:
994
ISBN 10:
1491948965
ISBN 13:
9781491948965
Arquivo:
PDF, 61.62 MB
IPFS:
,
english, 2015