Sales Enablement: Tools and Techniques for Modern Sales...

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Business & Economics - Sales & Marketing
Sales Enablement: Tools and Techniques...

Sales Enablement: Tools and Techniques for Modern Sales Organization

Name: Sales Enablement: Tools and Techniques for Modern Sales Organization
ISBN: 9783658403645

Dietmar Kilian, Peter Mirski, Britta Lorenz

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This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

Categorias:

Business & Economics - Sales & Marketing

Ano:

2023

Editora:

Springer

Idioma:

english

Páginas:

105

ISBN 10:

3658403640